I was talking recently with a client who said the offer for the free consultation on her website was more trouble than it was worth. You see, I always recommend you have an offer on your website for a free initial consultation for new patients. I’m not talking about a free treatment – I’m talking […]
The Money Tree Movie – How Many Opportunities Have You Passed By Because You Couldn’t See Them?
As I watched this video, the story “Acres of Diamonds” came to mind. “Acres of Diamonds” is a true story told by the late Earl Nightingale, with an ageless moral. The story was about a farmer who lived in Africa and through a visitor became tremendously excited about looking for diamonds. Diamonds were already discovered […]
Acupuncturists Without Borders Helping Haiti
I got an e-mail from one of my clients who was just in Haiti with Acupuncturists Without Borders. Her name is Kimberly Marin, an acupuncturist in Davie, FL and she’s asking everyone she knows to donate whatever you can to Acupuncturists Without Borders. The organization needs the funds badly to keep helping the Haitian earthquake […]
Acupuncture Marketing In Newspapers – Advertise At Your Own Risk.
When you advertise online especially on Google Adwords, your ads will only be seen by people searching for an acupuncturist in your local area. Your ads will not be seen by people searching for a plumber, a dog groomer or a pizza joint. Not only that, but you don’t pay for impressions (how many times […]
Lead Generation – What They Didn’t Teach You In Acupuncture School.
The purpose of this article is to explain to acupuncturist in plain English what a lead generation system is. So I think the best way to start off the explanation is by defining what a lead is in sales and marketing terms. When you place an ad in your local newspaper, put up fliers at […]
Acupuncture Referral Marketing & Google Social Search
In my previous post I gave you the blueprint for getting all the referrals you could handle without ever having to ask. If you remember, I told you people make buying decisions 3 different ways: * From existing relationships = 50%. * Ask a trusted source for a referral = 35%. * From advertising = […]
Acupuncture Patient Referrals on Auto-Pilot.
“How To Get All The Referrals You Can Handle Without Ever Having To Ask.” There’s a good reason why I recommend you implement a referral marketing system, but only after your online acupuncture marketing strategy is in place. There are a lot of practitioners focusing on building their practice from referrals before setting up an […]
Acupuncture Websites – What Your Graphic Designer Won’t Tell You.
If I had to single out the biggest marketing mistake many acupuncturists make, it would have to be failing to view their website as a lead generation tool. It’s not uncommon to read in a forum about a newly graduated practitioner who writes something like this; “I printed 1,000 business cards, distributed them all out […]
Social Media & Acupuncture Marketing– Opportunity or Hype?
I’ve refrained from giving my views about social media because I think it’s too early to say if social media is more hype than anything else. I do think social media is here to stay, BUT I also think social media (at least for now) is a waste of time for the average small business […]
The Time Is Now To Push Hard For Support of HR 646- The Federal Acupuncture Coverage Act.
I just got off the phone with Dr. Christopher Cheshire who is not only a member of the Board of Directors at AAAOM, but is actually the person in charge at AAAOM for organizing the HR 646 lobbying effort. Dr. Cheshire came across a post I wrote yesterday at ChineseMedicineTools.com and called me to set […]