Competition is fierce. You need to play by the new rules of the game if you're going to be successful in today's market. You have to understand strategic marketing to know what works, what doesn’t, and how to fix it.
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- What is the human "Reticular Activator" and how to use it to stop your prospects dead on their tracks and pay attention to your advertising
- What are "Hot Buttons" and why they are so important to make your business stand out in the crowed marketplace
- What is "C & R" advertising and how to protect yourself from becoming a victim of it
- The power of the "IEEO Marketing Equation" and how this simple, but powerful formula can take your business to the next level
- The difference between "Strategic" and "Tactical"
- The 6 critical components every ad you write must have to make your phone ring
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