It’s an early Saturday morning and I’m sipping my coffee as I’m looking through my inbox on my mobile, and I come across a Google alert I have set up for the term ‘acupuncture marketing‘. So I clicked on the link which took me to a blog post by Michelle Grasek interviewing one of the most successful acupuncturist in North […]
Are You on Top of Your Game?
“It’s not whether you win or lose, it’s how you play the game.” — BS I say – not when it comes to marketing! If you translate that famous quote into marketing terms, it would read like this: “It’s not whether you win or lose money, it’s how you play the game.” Somehow the marketing […]
What Nobody Ever Tells You About Content Marketing
Do you know what a low hanging fruit is? Of course you do, but I’m referring to it in marketing terms. Stick with me here for just a minute, because I promise you’ll learn something from this — in fact, you may even get an ‘aha!’ moment. – Here’s what I mean… When you invest […]
You’re Running a Business – Deal With It!
Here’s a great podcast by holistic coach Michelle McGlade, interviewing licensed acupuncturist Maureen Feeney from River Point Acupuncture in Omaha, Nebraska. Maureen shares her trials and tribulations of growing a successful acupuncture practice (business) in just 3 years. Click the ‘Play’ button below, but put on your seat belt because Maureen tells it like it […]
“How To Get Your Share of New Patients…”
If your website is already ranking on page one of Google, you can stop reading this message because this is not for you. But if you’re not getting your share of new patients from the Internet because they can’t find you online, this is definitely for YOU. You see, the practitioners who struggle the most […]
How To Solve One of Your Biggest Social Media Marketing Problems.
Back in July of 2009, I wrote a blog post about how social media marketing for acupuncturists was a waste of time. I still believe it was back then, but now ten years later, social media has matured into a viable branding and referral opportunity for acupuncturists – IF you know how to do […]
KONY 2012 – Invisible Children’s Great Cause and a Lesson on Viral Marketing.
As I was watching TV the other night, I was browsing through my Facebook news feed on my iPhone and came across a video posted by one of my Facebook friends that caught my attention. I probably would have never watched the video that night had it not been for the fact the video had […]
You Gotta See Elie Goldschmidt’s Acupuncture Video
Elie Goldschmidt over at TCM Directory released an acupuncture video yesterday for AOM Day that had me in stitches. The video is hilarious. Let me put it this way… Imagine Adam Sandler singing a song about acupuncture and you’ll see what I mean. After I watched it I picked up the phone and called Elie and […]
Marketing Secrets From Steve Jobs.
I’ve been a rabid fan of Steve Jobs since I bought my first Mac back in 1987. Jobs resigned as CEO of Apple which has been the biggest – and saddest news in the tech world this week. Today I came a across an article by Carmine Gallo in Forbes Magazine. Gallo is a communications […]
Understanding the “WHY?”
A few days ago I heard about TED – “Ideas Worth Spreading.” It’s a not-for-profit organization that meets twice a year to bring together the top minds in the area of business, social issues, economic and environmental concerns. The invited speakers are among the top thinkers of today who come to talk to the audience […]