In my previous post I gave you the blueprint for getting all the referrals you could handle without ever having to ask. If you remember, I told you people make buying decisions 3 different ways:
* From existing relationships = 50%.
* Ask a trusted source for a referral = 35%.
* From advertising = 15%.
What does Google and YOU have to do with all this?
A lot!
Let me explain…
Google did not become the #1 search engine by accident. They built a better mouse trap and kicked Yahoo’s butt big time.
Google is constantly finding ways to make their search engine better, and what they are testing right now is going to (should) blow your mind.
You see, Google understands that when searching for products or services, 85% of people will first turn to existing relationships or a trusted source.
So what did they do?
They have introduced what they call “Social Search.”
Why should an acupuncturist like you care about Google’s Social Search?
Because it’s one of the best ways to get the most out of social media marketing. Many small business owners, including acupuncturists get caught up in all the hype about Social Media Marketing. The problem with social media marketing is the return on your time invested is very little, if any at all.
Why?
Because there’s a big difference between getting new patients from networking, whether online or offline, and getting new patients when they are actively searching for an acupuncturist to solve a burning problem. (Notice the keyword here is “actively searching.”)
I have mixed feelings about Social Media Marketing, but I think Google’s Social Search is on to something.
You really got to see this…
Watch these two short videos on Google’s Blog and see for yourself. Let me know what you think.
Frank Prieto is a marketing strategist helping acupuncturists generate highly qualified leads from the internet and converting more of them into new patients.
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