Here I dissected the Boston Medical Group advertorial. I highlighted in yellow all the benefits they point out. Make sure you evaluate this ad from a marketing perspective. Don’t look at the ad and say I would never respond to an ad like this because their healing approach is not natural, or these are MD’s writing prescriptions or whatever. Distance yourself from for a minute from who you are and examine the ad closely from a direct marketing perspective and you’ll see what I mean.

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